The Seventh Eye journal was founded in 1996 by senior Israeli journalists who wished to establish a transparent platform for discussing the issues of their trade. It quickly became the most significant arena for honest and constructive dialogue on the challenges facing the Israeli media—a journal in which journalists evaluate and criticize the media's performance, raise ethical questions, and discuss issues in the Israeli media world.
In 2008, this global pioneer of journalistic self-criticism abandoned its bimonthly printed format and was transformed into a vibrant website. Now an online journal, The Seventh Eye exposes the inner workings of the media, offers new perspectives on media ethics, and empowers journalists to fulfill their role as watchdogs of Israel's embattled democracy. Its articles are cited frequently in Supreme Court rulings, Knesset position papers, and academic research and it is often quoted by the media, websites, and blogs.
Under the direction of Editor Uzi Benziman, The Seventh Eye provides new perspectives and resources for media professionals and the public. It presents excerpts from professional monographs, maintains a database of media-related court rulings, includes a lexicon of communications terminology, maintains an archive of its printed issues, and provides links to newspapers and communications research centers around the world.
The Seventh Eye also plays a central role in training the next generation of Israeli media professionals. A valuable teaching tool in academic programs in communications, it serves as a resource for faculty and students of journalism, communications, and political science. Supervised by IDI Vice President Prof. Mordechai Kremnitzer, former president of the Israeli Press Council, this virtual meeting ground for journalists, academics, and students subjects the press to high level, ongoing quality control.
The Seventh Eye website receives an average of one hundred thousand visits per month. With over 10,000 subscribers to its weekly newsletter, it reaches newspaper editors, Knesset members, judges, academics, and communications professionals, enriching discourse in political and civil circles and in all types of media. In a society like Israel's, racked by growing cultural divisions and constant external threat, The Seventh Eye is an indispensable tool for democratic stability.
The issue of the exclusion of women and their marginalization in Israeli society has dominated the media in Israel during the past few weeks. In this article, which was originally published in The Seventh Eye on December 25, 2011, Dr. Debora Lederman-Danieli argues that the media's struggle against the phenomenon of the degradation of women requires much more than disingenuous, populist outcries.
The press is traditionally known as the guardian of democracy. In this article from The Seventh Eye Journal, however, Editor Uzi Benziman surveys trends in the Israeli media and asserts that Israeli journalism in 2012 is an ideological, agenda-driven journalism that is rife with intentional bias.Read More
A measure introduced by US Senator Benjamin Cardin, which would create a status called "qualified newspaper cooperation," has spurred debate in the discussion about the future of print media. In this article from The Seventh Eye, Hanoch Marmari explains the dangers of US legislative efforts to define "newspapers."Read More
The rising use of sensational photographs as framing tools in newspapers is highly controversial. In this article from The Seventh Eye, 2008, Noam Yuran expands on this topic. Can we criticize print media for using the same methods as television? Or should we expect newspapers to offer an alternative to television?Read More
The once beloved Tel Aviv local newspaper Ha'ir was plagued with instability for many years. In this article published in The Seventh Eye on February 28, 2007, Hanoch Marmari, Former Editor in Chief of Ha'aretz, investigates the downfall of the old Ha'ir, "may it rest in peace." An administrative takeover of the newspaper, a face transplant, and the publication of over-produced content are a few of the newspaper's deep flaws that Marmari describes.Read More
This analysis of Haim Hecht's television series called "Fixing Israel", an investigative show about what's "gone wrong" in Israel, by Tal Arbel, an MA student in the History and Philosophy of the Sciences and Ideas at Tel Aviv University, was originally published in The Seventh Eye on February 28, 2007. In a detailed critique of the show, Arbel understands Hecht's pretentious demand for a blanket organizational reform of the Zionist enterprise as blurring the boundary between a television show and a realistic, productive public campaign.Read More
Journalists face pressure from the public and from their editors to produce as many dramatic headlines about future events as possible. This article by Tamar Guttman, a doctoral student in the Department of Anthropology and Sociology at Tel Aviv University, focuses on published predictions that often don't pan out. Originally published in The Seventh Eye on February 28, 2007, the article describes this phenomenon, its causes, and its effects.Read More
In this article from The Seventh Eye, two journalists from Globes explain discuss a new phenomenon: many journalists have abandoned reporting legwork and let their fingers do the walking, reproducing, sometime verbatim, anonymous content circulating on the web.Read More
Flashing headlines and lengthy news reports are frequently dedicated to displays of ideological extremism, whether they take the form of vulgar graffiti or shiny posters. Ron Binyamini, reporter for Kol Yisrael, writes in this article published in The Seventh Eye on February 28, 2005 about the disproportionate media attention given to threatening ideological expression.Read More
Most journalists think Israeli media distorts facts, succumbs to commercial considerations, and uses unfair tactics, but nevertheless, they give themselves high marks for performance and enjoy their professions. Dr. Yariv Tzefati and Eran Livio discuss this inconsistency as reported by a survey conducted by The Seventh Eye in 2005.Read More
Channel 2 released an investigative report named “The PWC File,” which connected Yitzhak Hershkowitz's suicide to faulty management by the Engineer for the Northern and Central District of the Public Works Council. In this article for The Seventh Eye published on December 31, 2004, jurist Eli Linder, and Mordechai Kremnitzer, Professor of Law Faculty at the Hebrew University and a Senior Fellow at the Israel Democracy Institute, explain why this report is highly problematic and journalistically fraught.Read More
This article from The Seventh Eye describes the autonomy of the economic sections of Israel's large newspapers. Comparing the reactions of the news pages and the economic pages to the 2003 "Poverty Report," Arbel highlights the media's sway toward the economic ideology of the right, and asserts that the media is legitimizing the separation between social and economic sectors by creating a dialogue that separates economic policy from political and social issues.Read More
In this article for The Seventh Eye, published on October 31, 2004, Gili Drob-Hiestien describes a legal saga regarding sex advertising in newspapers, in which legal action did not stop the publication of prostitution advertisements and the Knesset intervened. Eventually newspapers refused to advertise sex services.Read More
In this article, originally published in The Seventh Eye in 2004, Tamar Guttman explains that in its coverage of the disengagement plan, Israel's media was usually preoccupied with the petty, marginal, and sensationalist aspects of the initiative, and failed to examine the important issues raised by the withdrawal from Gaza or to ask difficult questions.Read More
In an article from The Seventh Eye, Uzi Benziman asserts that for twenty years, the press has focused on the personalities of candidates rather than their doctrines and predicts that the 2003 elections in Israel will suffer the same fate. In his estimation, the media is asleep and will will "wake up and kick itself" after the election.Read More
Selected Articles from Issues of The Seventh Eye
Editor: Uzi Benziman,
This book is a collection drawn from more than one thousand articles, reports, columns, and sections that appeared in the journal. The selections were aimed at enabling the reader to become familiar with issues that engaged the Israeli press and the processes that it went through. The chosen items comprise texts that have stood the test of time and whose applicability and inherent interest are relevant in any period.Find out More
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